Erin Siminerio has been leading VEO’s portfolio of enterprise design work since 2017. In this role she established VEO’s Enterprise Design Office and spearheaded a capacity building program to expand VEO’s capacity to support the VA with human centered design services and to scale the use of more customer-centered approaches.
Erin oversees all aspects of operating a design organization including managing innovative and creative design teams, developing design strategy, building design capacity and establishing and managing strategic partnerships. She is a design strategist and evangelist who advocates for the use of human centered design and innovative, creative approaches to solving complex problems.
Prior to joining VA, she co-founded the Office of Consumer eHealth within the Department of Health and Human Services’ and played a key role in developing and executing a federal strategy for engaging and empowering individuals in their health through information and technology. She helped develop and launch the Blue Button Initiative, a public-private partnership that recruited more than 650 organizations who committed to expanding individuals’ access to and use of their digital health information. She advocated on behalf of consumers to integrate their perspectives into ONC and HHS programs and policies and led the creative development and design of a consumer campaign to drive greater consumer demand for their health data. Prior to joining HHS, Erin led the marketing and communications strategy for the Deloitte Center for Health Solutions, a health services research think tank that is part of Deloitte LLP.
Siminerio earned a master’s in Public Health, with a Health Policy concentration, from George Washington University and currently resides in Pittsburgh with her husband, three daughters and a black lab named Lincoln--a tribute to Washington D.C. where she lived and worked for most of her career.